Latest Digital Marketing Trends:
Digital marketing means marketing of our products or services with the help of online or social platform. In traditional ways of marketing like Newspaper,Poster, Television advertisement,Banners, the advertiser is not able to analysed the audience who watching the ads is relevant to our customer required database or not.But this limitation is overcome in the digital marketing services.So that the result of marketing is better than traditional marketing.
Some are the latest digital marketing trends in India:
As per Techgrabyte “Artificial intelligence is the biggest commercial opportunity for companies, industries, and nations over the next few decades” and “will increase global GDP by up to 14% between now and 2030.” An indisputable fact that means “AI latecomers will find themselves at a serious competitive disadvantage within the next several years.”
Basically programmatic advertising means the artificial Intelligence is responsible for the automation of marketing so that it is easy to target the specified audience.
Chatbot is a AI-based technology uses instant messaging to chat in real-time, day or night, with your customers or site visitors.
Many customer is like to interact with the chatbot for quick machine response and 24/7 availability for the service provider or to solves the problems of customers.
Video marketing is the most liked by customers. Live video is the latest technique for the product introduction, Interview or conference meetings.
YouTube and other videos are displayed in the Search Engine Result Page(SERP), so video optimization is becoming much more important – like using text overlays and closed captions, in addition to your description, title and file names.
5.Augmented Reality (AR) & Immersive Technologies
Gartner predicts that by 2022, 70% of enterprises will be experimenting with immerse technology, and 25% will have deployed to production. While virtual reality (VR) makes a lot of noise and gets everyone excited with grand sci-fi ideas, AR is much more implementable from a marketing standpoint.